How to Use a Customer Persona for Business Growth: A Guide for Business Owners
Datadriven personas or endless discussions? A customer persona is a fictional character that represents your ideal user. From a business owner's perspective, a persona isn't just a marketing gimmick; it's a strategic tool that humanizes your customer base. Think of it as a detailed, single-page cheat sheet for your best customers. What Are Customer Personas? A persona is much more than a demographic profile. It's a deep dive into the behaviors, motivations, goals, and frustrations of a key customer segment. For example, a business owner selling software might have a persona named "Jane the Innovator." Jane isn't just a 35-year-old manager; she's someone who values efficiency, struggles with outdated technology, and wants solutions that make her team's work easier. She also values her time and avoids products that require lengthy setup. Why Customer Personas Are Useful for Business Using personas helps a business owner in several key ways: Bre...