Garage for digital analytics

    Datadriven personas or endless discussions? A customer persona is a fictional character that represents your ideal user. From a business owner's perspective, a persona isn't just a marketing gimmick; it's a strategic tool that humanizes your customer base. Think of it as a detailed, single-page cheat sheet for your best customers. What Are Customer Personas? A persona is much more than a demographic profile. It's a deep dive into the behaviors, motivations, goals, and frustrations of a key customer segment. For example, a business owner selling software might have a persona named "Jane the Innovator." Jane isn't just a 35-year-old manager; she's someone who values efficiency, struggles with outdated technology, and wants solutions that make her team's work easier. She also values her time and avoids products that require lengthy setup. Why Customer Personas Are Useful for Business Using personas helps a business owner in several key ways: Bre...

Welcome to my messy digtal garage.  This is the  workshop diary  of  an old dog learning how to trace ,  analyse and  make data talk . Got profound insight into the principles of business success from my adventures around the world.  With my analytical and semi-creative brain, analytics seems like a plausible fit.  Can an old dog learn new tricks? Lets find out. Follow me on X, insta, fb, and my dataclarity.support  (Eventually I am going to post the icons of these places with my profile hooked up. ) oh, and if you have any helpful comments, please feel free to drop a comment on fb.