Garage for digital analytics

The Ultimate Guide to Multichannel Marketing Multichannel marketing is the strategy of engaging with customers across multiple platforms, both online and offline. Instead of relying on a single channel, this approach connects with your audience wherever they are, creating a broader reach and more opportunities for interaction. This involves blending different channels like social media , email , websites , and even traditional media like print or TV, into one unified strategy. Here are three key takeaways for mastering multichannel marketing: 1. Focus on the Customer Journey, Not Just Channels Your audience uses a variety of platforms in their daily life. Multichannel marketing is about being present on the platforms they prefer, creating a seamless experience. For example, a customer might discover your brand through an Instagram ad, sign up for your email list on your website, and then complete a purchase after receiving a promotional email. By being present at each step of this jou...

Welcome to my messy digtal garage.  This is the  workshop diary  of  an old dog learning how to trace ,  analyse and  make data talk . Got profound insight into the principles of business success from my adventures around the world.  With my analytical and semi-creative brain, analytics seems like a plausible fit.  Can an old dog learn new tricks? Lets find out. Follow me on X, insta, fb, and my dataclarity.support  (Eventually I am going to post the icons of these places with my profile hooked up. ) oh, and if you have any helpful comments, please feel free to drop a comment on fb.