Garage for digital analytics

  The Three Game-Changing Secrets of Google Signals Your Analyst Isn't Telling You You've heard the term Google Signals . Maybe you flipped the switch in Google Analytics 4 (GA4) because someone told you to. Good. But activating it is like owning a fighter jet and only using it to drive to the grocery store. As business owners and decision-makers, we need to know the 'why.' The secret of Google Signals isn't that it tracks users across devices—that’s old news. The game-changing secret is how it fixes the single biggest challenge in modern digital commerce: incomplete data caused by privacy settings. The challenge today is getting a unified, accurate view of your customer journey. You can’t optimize what you can’t see. When you look at your reports and see fragmented paths, wasted ad spend, and confusing attribution, it’s usually because you’re looking at a crowd of devices, not a handful of people. Google Signals is the intelligence layer that changes the game. Her...

The Measurement Plan - The Digital Marketing Playbook We need to talk about your marketing budget. If you’re a busy SME owner or decision-maker , you’re likely tired of hearing the word "analytics". It sounds like something only a 24-year-old techie with too much free time can handle. You value technology, sure, but you don't love the jargon. You just want to know one thing: Is this spending generating profit? If your answer involves shrugging, squinting at a complex dashboard, or hoping for the best, you don’t have a strategy—you have a wishlist. And that’s costing you money. The fix isn't another software tool or a new social media platform. The fix is a piece of paper, or maybe a simple spreadsheet, that I call the Digital Measurement Playbook . Getting Your Fingers Dirty: What the Playbook Does The Measurement Playbook is your non-technical blueprint . It’s the simple, practical document that connect...